Small Giants
July 10th, 2007
Small Giants is a secular business book that challenges the “big is best” and “grow or die” assumptions of many business guru’s.
Bo Burlingham (cool name!), uses case studies of fourteen companies that deliberately turned down opportunities to grow big and maximise profits.
Instead of quantity, these “small giants” chose to maximise quality. Quality of their product, quality of their work relationships, quality of life outside work and quality of impact on their communities.
“Cell” has always said that small is beautiful, but we have also tended to see small groups as an efficient tool to achieve mega growth. Truth is, I reckon I’d rather belong to a “small giant” church.
Richard White







JD-Wordpress
